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  • Writer's pictureRoy Jibrin

The Power of Storytelling in a World of Noise.


Folded and hanged jeans arranged on shelves and labeled by their styles: Skinny, Jeggings
Jeans are the ultimate wardrobe staple, but the trends are always changing.

Sustainability and artificial intelligence (AI) are two of the most important topics of our time. They are complex and challenging issues, and there is no easy way to solve them. However, they are also dominating intellectual conversations, and I believe they are overshadowing other important topics.


This trend is amplified by modern marketing. Brands and individuals are constantly chasing trendy topics for exposure, relevance, and visibility. As a result, we are bombarded with messages about sustainability and AI, even when these topics are not directly relevant to our current endeavors.


While every industry must address pressing issues, adding to the noise does not necessarily help. In fact, it can be counterproductive. When we are constantly bombarded with messages, it becomes difficult to focus on anything. We become desensitized to the issues, and we are less likely to take action.


This is why I am taking a step back from the buzz and the trendy topics. I am focusing on fostering human connections by telling stories that are beautiful, inspiring, and emotionally resonant.


Stories have the power to connect us with each other and with the world around us. They can teach us about ourselves and about others. They can help us to see the world in new ways. And they can inspire us to take action.


In a world that is increasingly noisy and chaotic, stories offer us a much-needed respite. They provide us with a space to reflect, to learn, and to grow. They remind us that we are not alone, and that there is still beauty and hope in the world.


I believe that storytelling is more important than ever before. It is a powerful tool that can be used to make a difference in the world. I am committed to using storytelling to foster human connections and to inspire positive change.


I believe that storytelling is essential for creating a more connected, compassionate, and beautiful world. I have tackled the use of storytelling in design in an introduction article, and an essay in progress. Here's the link to the introduction article: Storytelling beyond the mythos


I am excited to share more about storytelling in the future. I will be writing about the different ways that stories can be used to make a difference in design, workplaces and the world. I will also be sharing short stories that i found interesting or are just fun to read. I hope that you will join me on this journey.


A short story that i previously shared on LinkedIn:


In 1962, Tanganyika (now Tanzania) experienced a peculiar and extraordinary event known as the "laughter epidemic." It began when three girls in a boarding school burst into uncontrollable laughter, spreading it to other students.


The contagious laughter quickly spiraled out of control, affecting over a thousand people across several months. Schools were temporarily shut down, and the phenomenon disrupted daily life. Despite various attempts to find a medical explanation, the cause of the laughter epidemic remains a mystery.



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